Marketing Technology and GTM Analytics

Reporting & Analytics Framework

Full-funnel visibility across a unified GTM data platform. Power the dashboards and reports your business operating rhythm runs on.

Critical go-to-market decisions depend on metrics with clear lineage back to the source system. At Archstone Digital, we love data. We help you define the end-to-end lifecycle tracking and data requirements your GTM engine generates to model attribution from first touch to close. We build the reporting framework required to manage the rhythm of your business and deliver business insights based on data you can trust.

What we define and build:

  • Lifecycle and funnel stage definitions
  • Multi-touch attribution modeling
  • Executive dashboards and reporting cadence

Engagement Frameworks

For a new platform deployment or a major systems revamp.

For a targeted capability added to systems already in place.

Discover

Embed a dedicated business partner into your organization to assess operational workflows, target segments, growth objectives, and current capabilities.

Plan

Develop a strategic roadmap based on discovery findings and translate it into actionable project plans with defined deliverables, ownership, dependencies, and success criteria.

Build

Execute, QA, and launch each workstream in the project plan, coordinating dependencies across teams and systems to keep delivery on schedule.

Review

Establish a review cadence to assess performance and goal attainment against the plan.

Refine

Identify opportunities for improvement and refine the roadmap for the next cycle.

Discover

Define the requirements and agree on the capability the proof of concept will deliver.

Build

Build a working proof of concept against the initial requirements, so you see the capability running before you commit.

Deploy

Deploy the production version in your systems and extend it across the rest of your workflows.

Ready to scale?

We build modern GTM systems to take you through your next phase of growth.

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