6sense
AI-powered B2B ABM platform
Overview
6sense is an AI-powered B2B ABM platform that transforms how revenue teams identify, target, and engage high-value prospects. The platform combines predictive analytics, intent data analysis, and machine learning to incorporate a propensity-to-buy model into their GTM systems and help Sales and Marketing teams focus on accounts most likely to convert into pipeline.
Core features include account identification using AI and comprehensive intent data collection that analyzes potential buyers’ online behavior. The platform offers Intelligent Workflows that orchestrate omnichannel campaigns across ads, email, web, and sales from a single drag-and-drop canvas, plus AI-powered Conversational Email for hyper-personalized outreach.
Key benefits include larger deal sizes, higher win rates, and faster time-to-close. We’ve seen significant pipeline growth at companies that deploy 6Sense, with some achieving double-digit millions in net-new pipeline.
6sense is a good fit for mid-market to enterprise B2B organizations, particularly technology, manufacturing, financial services, business services, and healthcare companies that rely on scalable demand generation and ABM strategies. 6sense has been recognized as a Leader in ABM by G2 and Gartner, distinguishing it from competitors through its comprehensive dataset that analyzes over 1 trillion signals daily from its proprietary Signalverse.
Our take on 6Sense
6sense has been building its platform using AI before AI became widely accepted in the market. Having deployed and scaled 6sense at multiple B2B SaaS organizations, we see 6sense as a vital component of the GTM foundation, especially for medium to large enterprise companies looking to operationalize AI and predictive analytics to generate pipeline at scale.
6sense FAQs*
6sense offers Growth and Enterprise plans with custom pricing, where the Enterprise plan includes all Growth features plus Predictive AI Model and AI Recommended Actions. 6sense isn’t cheap and can be pricey, with an annual subscription ranging anywhere from five figures to the high six figures. Pricing is custom-quoted based on your database size.
Sales teams complain the UI is clunky and slow due to lag when refreshing data and viewing segments, causing some reps to avoid logging in. You can address UI challenges by building tighter integration with your CRM, which reps are already familiar with.
6sense works best with Salesforce CRM and HubSpot CRM. The platform integrates with major Marketing automation platforms like Marketo, Eloqua, and Hubspot for automated notifications and campaign orchestration. 6Sense has a flexible data model and as mentioned above, you can create a custom solution within your CRM to address UI challenges.
6sense delivers predictions with up to 85% accuracy by combining time-sensitive intent data from thousands of B2B web sources. Users report that the intent data is surprisingly accurate and provides a clearer picture of which companies are in-market.
Companies typically see improvements including a 2x average deal value increase, 10% win rate improvement, and 25% reduction in average days-to-close.
Sources include G2 and TrustRadius.
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